CPG Brand Adaptation
Nearly 70% say they had to purchase different brands because of out-of-stocks. Listen to our discussion about CPG brand adaptation as it relates to changing consumer preferences and behaviors during the pandemic.
Current Events & Baselines
The global pandemic will impact your business’s baseline. We’ll show you how to correct data anomalies and improve future sales planning. Watch the webinar.
TPO Customer: Ventura Foods Video
Ventura Foods explains what drives its promotional success. (Hint: it’s TPO.) Watch this video to see how the company uses the tool to optimize profit.
Drive Growth with Accurate Baselines
To analyze promotions, there must be a way to measure the volume sold in the absence of a promotion. That starting point is your base business.
Welch’s Record Results with TPO
The company saw more than a 16% increase in promotional ROI – without sacrificing volume or spending over budget.
Retail Trade Toolkit
Discover the information and best practices you need to take your trade promotions to the next level, all in one simplified toolkit.
Post-Event Analysis Webinar
Historical data provides CPGs with the ability to share fact-based data with their retailer so that the strategy around future promotions is profitable.
Trade Promotion Advancement
33% of trade planning is reactive. Set yourself up for success. Trade promotion is a strategic component of a CPG company’s revenue management plan.
Business Case for TPx
Follow these steps to overcome your challenges and create TPx value through annual planning, plan execution and settlement.
Retail Trade Glossary
Don’t let retail trade promotion jargon leave you speechless. Take a look at this 5-page glossary to understand common terms.
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October 2017 | Chicago
FORGE User Conference: Retail Planning, Kelly Cole