Welcome to the Retail Trade Toolkit
At Blacksmith Applications, we’re committed to helping the industry learn and grow through our CPG experience and knowledge.
The Retail Trade Toolkit is broken down into the six categories that make up a successful retail trade ecosystem. From change management to artificial intelligence, you will find the information and best practices you need to take your trade promotions to the next level.
People and Processes
Old, costly habits take hold without a clear understanding of why change is happening.
Creating success before, during and after
We asked two long-time TPx users the top questions that must be addressed to succeed as an organization when it comes to TPx change management.READ BLOG
Optimizing Outcomes: A CPG Guide to Successful Trade Promotion Advancement
Despite the rise of e-commerce and direct-to-consumer, CPG companies are still making significant investment in their in-store promotions. Are they successful?READ WHITEPAPER
Building A Business Case For TPx
Walk through the critical steps needed to build a business case for TPx with Blacksmith Applications’ Project Management SME, Joel Cartwright.WATCH WEBINAR
Data and Analytics
Bring together critical data to shed light on trade efficiency and effectiveness.
What do you know about your data?
Having a plan for your data governance centralizes intelligence and prioritizes accuracy for more informed revenue-focused decision making.READ BLOG
The Anatomy Of A Baseline
Base volume may be the biggest mystery of the CPG industry. Shelley Fow explains the basics of a baseline. Are you ready to solve the mystery?WATCH VIDEO
Challenges to Meaningful Post-Event Analysis
Walk through the challenges faced when conducting a meaningful post-event analysis with Blacksmith Applications’ VP of Retail Product Management, John Weller.WATCH WEBINAR
Trade Promotion Execution
CPGs continue to lose significant profits due to complex processes, limited visibility, and inaccurate plan information.
Why trade spend effectiveness matters.
Improving your trade spend efficiency is a substantial and straightforward opportunity to increase your bottom-line. Do you know how?READ BLOG
The Deduction Management Checklist for Retail
Is your deduction balance out of control? Follow this 10-step checklist to improve your deduction balance and break the cycle.DOWNLOAD CHECKLIST
Critical Steps To Retail TPx Success
Regardless the level of sophistication you have, it may be time to revisit your approach. Are you ready to improve your TPx knowledge?READ EBOOK
Strategy, Pricing and Oversight
Investment and revenue growth lack the context to be successful without a clear strategy driving decisions about pricing.
This does not have to be challenging.
CPG companies continue to tighten their trade spend. To position your organization for a return on trade, you will need to implement guardrails.READ BLOG
A guide to trade promotion technology.
Learn about the industry dynamics contributing to your challenges and how you can be well-positioned to address them with the right TPx solutions.LEARN MORE
Moving Beyond the Tactic: A Retail Trade Strategy Blueprint
The reality is that Consumer Companies have operated with limited capabilities for years which raises the question: Why change now?READ EBOOK
Planning and Collaboration
Unstable retail conditions make predictable sales planning necessary for building mutually-profitable retailer relationships.
Retailer collaboration is just not happening.
When external disruption threatens performance, what should a CPG company do? Unfortunately, the first response to competitive pressure is not always the best.READ BLOG
A best practices guide for CPG leaders
Applying best practices can least to the best decisions using informed processes supported by easy-to-use analysis and predictive planning technologies.READ PLAYBOOK
A Guide from Baselines to Revenue
Looking to take your plans to the next level? Dig deeper into the what and why of building a promotional plan that will grow your business.DOWNLOAD GUIDE
CPGs are investing in costly customizations, delaying quantifiable opportunity, and speculating the relevancy of new technology.
Amplify Your Trade Spend: 3 AI Capabilities
CPG companies rely on manual intervention and cumbersome spreadsheets to glean even the slightest bit of insight. With advanced technology, why is this true?READ BLOG
A Guide to Launching a Trade Promotion RFP
The RFP process can become tedious and complicated due to the large scope of many of these projects. Follow this guide to organize and simplify your Trade Promotion RFP process.READ GUIDE
Wondering how to get started with trade promotion optimization?
Examine the benefits of TPO tools, identify which key factors you should consider before purchasing, and what questions to ask in order to choose the right solution for your needs.READ EBOOK