Every metric matters in an industry often challenged to achieve revenue growth. Your business should have trade promotion systems that support planning, forecasting, tracking, analysis and optimization.
Simplify and strengthen your trade investment strategy with the market-leading retail trade management and optimization solution.
Our CPG experts built a system to address the unique needs of retail trade investment management and optimization:
Give your business an edge with the only consolidated retail trade platform that saves you time and delivers plans that perform (way) better than last year.
“[Blacksmith TPO] was a definite upgrade to the system we had in place. It helps us be more forward thinking. It’s invaluable to be able to evaluate situations and optimize what you’re looking to accomplish.”
Optimized plans from TPO flow to execution in TPM. As promotions actualize in TPM, performance is evaluated in TPO.
Promotions vary based on your product. We can help with products in the freezer or the fridge and even those that freshen up your face. Every category you cover is one we cover too.
1. Dairy & Eggs
2. Protein
3. Prepared Foods
4. Pantry Essentials
5. Bread & Bakery
6. Body Care
7. Supplements
8. Frozen Foods
9. Snacks & Dips
10. Beverages
11. Beauty
12. Paper Goods
13. Pet Care
14. Candy & Cookies
15. Cereal & Bars
16. School & Office Supplies
17. Toys
18. Electronics
19. Household Essentials
Make trade promotion management workflows and TPO data harmonization part of your evergreen retail trade strategy. Even if you just have a few skus, understanding the impact of your promotions and activating continuous improvement will help you win on shelf.
The first step in every great promotional strategy is a plan. An ideal assembly of perfectly positioned price discounts can boost annual sales when executed at the right time, in the right place. Promotion planning and tracking technology gives you:
No matter the event or channel, our systems set your team up for success.
Plan any promotion (display, ads, etc.) for any time period with drag & drop calendar functionality. Manage any sku or group and any customer or group.
Integrate with demand planning to ensure proper production as promo timelines shift. Include promoted and non-promoted for a total business view.
Gain transparency into margins across your retail business with perfect P&L functionality. Accessible reporting offers additional business intelligence.
Save your business from unplanned spending and redirect over-accruing funds to drive volume.
When all data systems come together, you get the most accurate view of yours plans and performance.
Our retail data harmonization practices bring every metric you need together under a central data warehouse from which systematic analysis can be performed.
The master calendar will show event lift, market pricing, merchandising activity, planned vs. actual volume and spend, competitive activity and ROI for every promotion and time period.
Once unfavorable promotions are uncovered, you won’t repeat them. Now it’s time to reallocate resources to more important tasks like insight activation and growth initiatives.
Find out how other CPG manufacturers use TPO data and TPM retail capabilities to solve thorny problems.
“The proposition of one tool with strong TPM & TPO capabilities makes Blacksmith an attractive option.”
“Nielsen showed the baselines higher than what they really were. We needed a way to strip out the noise. Blacksmith TPO does that.”
“We will continue to use [Blacksmith TPO] to further define internal processes and see where we can work collaboratively with our retailers,”
Together, we will enable CPGs to spend time driving revenue, not dissecting data.
Improve your ROI by integrating performance insights with trade promotion management, trade promotion optimization, and more broadly, revenue management and shopper analytics solutions.
Our proven approach ensures disparate data sources are harmonized, optimized, and deployed in tools that deliver sales and marketing insights at the speed of thought.
TABS Analytics is a division of Blacksmith Applications
The first research practice to offer virtual shopping with results matching in-market performance time after time. Test package design, price points – really any product, menu, or merchandising edit.
Decision Insight is a division of Blacksmith Applications
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