One trade system across all channels gives Rich’s the advantage of getting more from their spend.
Rich Products was on a mission to be as efficient as possible in their pricing and promotions process. Many of the company’s divisions are already Blacksmith users… and after an evaluation, the retail division joined our family.
“Blacksmith’s solutions can service all of our entities to the highest level. We feel like they can provide flexibility and the unity we need for all of our business. I think they’re a great business partner.”
“Our foodservice team is in Blacksmith TPM and analytics tools every single working day,” says Julie Michel, Trade Settlement Manager. Rich Products loves working with the Blacksmith team because there is a high-level of trust.
“They build the application so that it not only works effectively for Rich Products, but all other customers as well. [They are] continuously adding efficiencies into the system or process to account for the complexities that we all face.”
The capabilities of optimization gets the team at Rich’s team excited. With robust technology, they’ll have more data more quickly is a big win for this team.
“The greatest benefit that Blacksmith has is that they 100% have experience in foodservice.”
“We’re looking for all automation because we’re trying to be as efficient as we possibly can.”
“Trade is the cornerstone of revenue growth management. Getting that right gets your foundation set.”
As Purely Elizabeth rolls out new products and finds itself to be a customer favorite, sales planning and promotional activity took priority.
Richardson wanted a single solution across its foodservice and retail business. Blacksmith’s all encompassing solutions set it apart.
Trade promotion management and optimizations tools has has improved the performance of Land O’ Lakes trade investments.