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ATTENDEE UPDATE

Smoke Jumpers 2021 Session Replays

Thanks for joining our trade and tech conference online.

This page is your home base to review all the video content from our customers and subject-matter-experts.

Smoke Jumpers 2021 Agenda

Blacksmith Applications

 

DAY 1

Welcome & Annual Updates – Paul Wietecha, Blacksmith Applications

Foodservice Trade Spend on the Streets – AFDR

Foundation of Effective Trade – Andrew Bond, Deloitte

Transition to GTM Strategy – Bryon Trauscht, Pilgrim’s Pride & Nikki Sendlak, Blacksmith Applications

Identify Shopper-Driven Aisle Arrangements via Virtual Research – Alex Sodek, Decision Insight

DAY 2

TPO Product Roadmap, Terry Ziegler, Blacksmith Applications

Operator Menu Testing, Jordan Henderson, Decision Insight

Post-Event Analysis, Justin Balke, Florida’s Natural & Shelley Fow, Blacksmith Applications

Harmonizing Ecommerce & Store Data for Reporting, Annette Gabele & Adam Gray, TABS Analytics

K-12 Support + Strategy, Jade Costello & Dean Rallo, Blacksmith Applications

DAY 3

Select & Implement a TPO Solution, Laurie Ross, Welch’s 

Foodservice Purchase Insights, Nikki Sendlak & Matt Wopperer, Blacksmith Applications

Impact of Formula Pricing, Meghan Hoover, Blacksmith Applications

US Foods Presents PACE, Russell Merenda, US Foods

Automating Billbacks, Brian Maloney, Blacksmith Applications

Welcome to Smoke Jumpers 2021

Hosted by: Paul Wietecha, Blacksmith Applications

This Year’s Conference

  • Online only, April 13-15
  • 300 industry participants
  • 150 companies represented
  • 75% first time attendees
Play Video

Paul Answers Your Questions

Overview • 30 minutes

Paul Answers These Questions:

  • What are the capabilities of the companies that Blacksmith Applications has acquired recently? Specifically TABS Analytics, Decision Insight, and Food Sales Enablers.
  • In terms of TPM functionality, what types of developments are in the works?
  • When will have another in-person Smoke Jumpers event?!
Play Video

Like what you see? Learn more about these software solutions.



Trade Spend Realities on the Street

Foodservice • 31 minutes

Hosted by: Bill Hornung & Dave Miesse, AFDR

What You’ll Learn:

  • How can the process between distributor sales reps and manufacturer sales teams be more efficient
  • When and why a broker or DSR initiates a deviated cost (separate from a rebate)
  • DSR suggest alternatives for rebates – especially incentivizing the customer
Play Video

The Foundation of Effective Trade Promotion Management

Foodservice & Retail • 40 minutes

Hosted by: Andrew Bond, Deloitte Canada

What You’ll Learn:

  • Trade promotion management (TPM) applications give CPGs more access to commercial data and insights than ever before
  • Leading companies use TPM to plan their annual trade spending AND drive improved revenue through integrated optimization and analytic
  • How to ensure your company gets the utility it anticipates from your Blacksmith TPM system
Play Video

Go-To-Market Strategy

Foodservice • 25 minutes

Hosted by: Bryon Trauscht, Pilgrim’s Pride & Nikki Sendlak, Blacksmith Applications

What You’ll Learn:

  • How Pilgrim’s foodservice team identifies its largest targets to achieve its strategic plan
  • The automation opportunities available to expand visibility and drive branded growth
  • Static data isn’t helping you – simplify your business complexities through actionable insights
Play Video

Identify Shopper-Driven Aisle Arrangements using Virtual Research

Retail • 20 minutes

Hosted by: Alex Sodek, Decision Insight

What You’ll Learn:

  • Category after category, virtual shopping is a great predictive tool for what consumers will do in a retail environment
  • Virtual shopping correlates to actual sales at a rate of 90% or higher
  • Putting shoppers in a lifelike digital environment is changing the research game
Play Video

Alex Answers Your Questions about Virtual Shopping

Retail • 23 minutes

Alex Answers These Questions:

  • How does virtual testing work with online shopping… more specifically, with Amazon?
  • Are you able to show alternative product panels or nutritional information as a component of research?
  • How would you test a new package design?
  • Where is the win for the shopper?
Play Video

Trade Promotion Optimization Highlights

Retail • 40 minutes

Hosted by: Terry Ziegler, Blacksmith Applications

What You’ll Learn:

  • Future planning will be more realistic with projected baselines – Use change drivers (like distribution gains and losses) to understand your planning
  • CPGs should take advantage of what-if scenario planning through the TPO calendar optimization functionality
  • All Blacksmith system’s are coming together via the Blacksmith portal
Play Video

Menu Optimization Using a Virtual Test & Learn Platform

Foodservice • 20 minutes

Hosted by: Jordan Henderson, Decision Insight

What You’ll Learn:

  • How Pizza Hut incorporated UB (User Behavior) into traditional UX testing to maximize online sales
  • Changes to implement in order to retain pan-pizza buyers and increase the guest’s check amount
  • Why you should use a digital test & learn platform to test analyze sales impact quickly and efficiently
Play Video

Jordan Answers Your Questions on Menu Optimization

Foodservice • 20 minutes

Jordan Answers These Questions:

  • Are you able to simulate menus outside of websites? Can you test paper menus, drive thru, QSR menus?
  • How does a foodservice manufacturer go about starting a virtual testing?
  • How accurate is the test environment when compared to accurate results after a change is implemented?
Play Video

Fundamental Questions PEA Can Answer

Retail • 42 minutes

Hosted by: Shelley Fow, Blacksmith Applications & Justin Balke, Florida’s Natural

What You’ll Learn:

  • The essential elements of post-event analysis from a best-in-class trade promotion optimization solution
  • How Florida’s Natural is using PEA functionality to inform its promotional plans and get results
  • The 5 questions Florida’s Natural asks and answers when analyzing its promotional events in Blacksmith TPO
Play Video

Harmonizing Ecommerce + Brick-and-Mortar Data to Improve Reporting & Analysis

Retail • 43 minutes

Hosted by: Adam Gray & Annette Gabele, TABS Analytics

What You’ll Learn:

  • Insights from real CPG experiences and the importance of gaining a holistic view of business
  • How to harmonize on-traditional channel sales plus shipment and returns for a complete view of your business
  • How TABS Analytics simplifies and improves CPG analytics – which translates to a competitive advantage
Play Video

Annette and Adam Answer Your Questions on Data Harmonization

Retail • 14 minutes

Annette & Adam Answer These Questions:

  • During the session, Adam showed us that you can see Amazon is multiple segments. Can you look at the total for Amazon – to see a trend there?
  • How can I edit QuickTABS charts? Are these customizable?
  • In the account insights tool, can you make edits and changes to product hierarchies?
Play Video

1FS Schools: K-12 Products & Resources

Foodservice • 24 minutes

Hosted by: Jade Costello & Dean Rallo, Blacksmith Applications

What You’ll Learn:

  • You no longer need to spend your time searching for product information to prepare school bids
  • 1FS Schools is the industry solution – There are no barriers to entry, it’s been adopted by large school co-ops, and it’s K12 segment focused
  • Using this system, your products will reach 5,000+ schools (that represent $735 million in food purchases)
Play Video

How To Select & Implement a Trade Optimization Solution

Retail • 19 minutes

Hosted by: Laurie Ross, Welch’s

What You’ll Learn:

  • How Welch’s decided a meaningful change was required for its trade promotion management process
  • Welch’s needs from a system and company level – from fast implementation to support from the top
  • The results: $18M trade reduction with <1% net sales loss
Play Video

Leveraging Purchasing Insights

Foodservice • 27 minutes

Hosted by: Nikki Sendlak & Matt Wopperer, Blacksmith Applications

What You’ll Learn:

  • How easy it can be to answer questions like “Where do I stand against my quota?” and “What are my year-end projections?”
  • The system to use to easily analyze performance and know where to focus
  • Foodservice sales teams can save time and sell more when the data is available in a single click
Play Video

Pricing And Contract Exchange

Foodservice • 18 minutes

Hosted by: Russell Merenda, US Foods & Mike Leiker, Blacksmith Applications

What You’ll Learn:

  • What PACE stands for (Pricing And Contract Exchange)
  • How Blacksmith uses strategic partnerships within the industry as an opportunity to drive automation and value for TPM users
  • A few participants using PACE today are Ecolab, PepsiCo, GP Consumer/Dixie, and Land O’ Lakes
Play Video

It’s Simple. Spend Smarter With Blacksmith.

There’s a better way to manage and optimize trade promotions. Our trade promotion software is the only solution built with industry expertise and analysis at every step.

See for yourself what Blacksmith TPM and TPO can do for you.

Request a Demo Today

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