The Only Trade Spend Community Composed of CPG Professionals
Discover the best trade investment and sales planning strategies from CPG retail and foodservice experts.
We hope you enjoyed our first-ever online Smoke Jumpers conference!
Every year, hundreds of foodservice and CPG retail professionals come together to share knowledge, best practices and business approaches with one another.
It’s not just a user group. It’s collaboration. It’s best practices. It’s industry trends. It’s Smoke Jumpers.
The multi-day conference is packed with opportunities for you and your team to learn, share and grow.
Throughout the year, we release a print and digital publication chalk full of system use cases, instructive interviews and business-changing strategies.
It’s a business magazine specifically designed with foodservice and CPG retail professionals in mind.
Each issue is packed with opportunities for you and your team to learn, share and grow.
Professionals signed up
LinkedIn group members
Put simply, smoke jumpers are highly valuable resources. While quick to attack wildfires, they also build plans and strategies for action.
And that’s where you fit in:
You’ve taken on the mission to jump headfirst into industry challenges and emerge with solutions. You address issues before they get too big to manage. You’re highly motivated and think of innovative ways to influence change. You are a Smoke Jumper.
Sit in on educational sessions. Chat with your new friends about business opportunities and experiences. Work together.
Meet your peers. Talk with our team. We dedicate lots of time to networking events so that you can engage with other attendees.
Head back to work with confidence to instill change. You’ve mastered new skills — Share your accomplishments!
“Smoke Jumpers is ahead of the curve as far as industry trends. Blacksmith is preparing us for changes in the industry.”
We can’t always hang out in person, but we always have valuable insights to share with you.
So we created the only industry publication focused solely on trade spend and promotional planning best practices and tech insights for CPG professionals.
Have a question about trending news?
Want to share a great pricing tip?
Curious how others are using specific functionality?
Join the exclusive LinkedIn group and chat with our team and your peers.
trade spend professionals in the SJ community
SJ magazines published
attendee return rate