The Only Trade Spend Community Composed of CPG Professionals
Discover the best trade investment and sales planning strategies from CPG experts and your industry peers.
Our next event is scheduled for April 13 – 15
April 13 – 15 • ONLINE ONLY
Join us for a fresh perspective on trade spend, revenue growth, analytics and shopper marketing!
We’re putting together an hour by hour agenda and will post more details once they’re finalized!
We’ve planned a mix of live and recorded content for you! From best practices to functionality highlights and group Q&As. We’ll cover a range of topics including tips to regain lost volume, how to evaluate customer marketing programs, why you should analyze your base business, and a in-depth look at virtual shopping.
86% of attendees say that networking is still a critical part of conferences. During this event, you will be prompted to create your own user profile – that profile will auto match you to folks with similar challenges, questions, and interests. You can easily request a 10-minute Zoom-style meeting through the platform.
We understand that you may have specific-system questions, so the online Smoke Jumpers platform will include a place for you to connect 1:1 with our team. Whether you want to submit a question or put some time on a team member’s calendar, we’ll be available to chat about system functionality.
Put simply, smoke jumpers are highly valuable resources. While quick to attack wildfires, they also build plans and strategies for action.
And that’s where you fit in:
You’ve taken on the mission to jump headfirst into industry challenges and emerge with solutions. You address issues before they get too big to manage. You’re highly motivated and think of innovative ways to influence change. You are a Smoke Jumper.
“Smoke Jumpers is ahead of the curve as far as industry trends. Blacksmith is preparing us for changes in the industry.”
Sit in on educational sessions. Chat with your new friends about business opportunities and experiences. Work together.
Meet your peers. Talk with our team. We dedicate lots of time to networking events so that you can engage with other attendees.
Head back to work with confidence to instill change. You’ve mastered new skills — Share your accomplishments!
Whether you attend the conference every year or flip through the magazine for trade and tech insights during lunch – being part of this community means you care about visibility, actions and results.
Every year, hundreds of foodservice and CPG retail professionals come together to share knowledge, best practices and business approaches with one another.
It’s not just a user group. It’s collaboration. It’s best practices. It’s industry trends. It’s Smoke Jumpers.
The multi-day conference is packed with opportunities for you and your team to learn, share and grow.
Throughout the year, we release a print and digital publication chalk full of system use cases, instructive interviews and business-changing strategies.
It’s a business magazine specifically designed with foodservice and CPG retail professionals in mind.
Each issue is packed with opportunities for you and your team to learn, share and grow.
Have a question about trending news?
Want to share a great pricing tip?
Curious how others are using specific functionality?
Join the exclusive LinkedIn group and chat with our team and your peers.
We can’t always hang out in person, but we always have valuable insights to share with you.
So we created the only industry publication focused solely on trade spend and promotional planning best practices and tech insights for CPG professionals.
trade spend professionals in the SJ community
SJ magazines published
magazine subscribers
attendee return rate
