The Only Trade Spend Community Composed of CPG Professionals
Discover the best trade investment and sales planning strategies from CPG retail and foodservice experts.
Registration is CLOSED.
*For those that have registered, please check your email for the join link.
If you have not received your link, please contact hello@blacksmithapplications.com.
April 13 – 15 • ONLINE ONLY
If you’re in foodservice or CPG: Join us for a fresh perspective on trade spend, revenue growth, analytics and shopper marketing!
Based on your feedback, we’ve locked in the most sought-after speakers and presentation topics.
In addition to the live session content, we’ll also have always-on networking, breakout rooms and a Genius Bar to answer system questions in real-time.
All sessions will be recorded and available for you post-event.
11am ET: Welcome & Annual Updates – Paul Wietecha
Lunch & Learn Recording: DSRs and Rebates – AFDR (FS)
1pm ET: Foundation of Effective Trade – Deloitte (R) / Breakout Room available
2pm ET: Transition to GTM Strategy – Pilgrim’s Pride (FS) / Breakout Room available
2:30pm ET: Identify Shopper-Driven Aisle Arrangements via Virtual Research – Decision Insight (R)
10:30am ET: TPO Product Roadmap, Terry Ziegler (R)
11:15am ET: Operator Menu Testing, Decision Insight (FS)
12:30pm ET: Post-Event Analysis, Florida’s Natural (R) / Breakout Room available
2:30pm ET: Harmonizing Ecommerce & Store Data for Reporting, TABS Analytics (R)
3:30pm ET: K-12 Support + Strategy, Jade Costello & Dean Rallo (FS) / Breakout Room available
11:15am ET: Select & Implement a TPO Solution, Welch’s (R)
12:00pm ET: Foodservice Purchase Insights, Nikki Sendlak & Matt Wopperer (FS)
1:00pm ET: Impact of Formula Pricing, Meghan Hoover (FS)
1:30pm ET: US Foods Presents PACE, US Foods (FS) / Breakout Room available
2:00pm ET: Automating Billbacks, Brian Maloney (FS + R)
For those that have registered – we’ll share explainer videos so you’re prepared to efficiently use the online platform before the live event and make the most of your time!
Tune in to discover industry insights, hear about Blacksmith’s product roadmaps and hear customer stories. We’ll cover a range of foodservice and CPG retail topics from operator menu testing to harmonizing ecommerce and store data for insights.
86% of attendees say that networking is still a critical part of conferences. Attendees create a user profile which auto matches you to folks with similar challenges, questions, and interests. You can easily request a 10-minute Zoom-style meeting through the platform.
We understand that you may have specific-system questions, so the online Smoke Jumpers platform will include a place for you to connect 1:1 with our team. Easily chat in with different team members for quick, product support.
Professionals signed up
Companies represented
Speakers
LinkedIn group members
Put simply, smoke jumpers are highly valuable resources. While quick to attack wildfires, they also build plans and strategies for action.
And that’s where you fit in:
You’ve taken on the mission to jump headfirst into industry challenges and emerge with solutions. You address issues before they get too big to manage. You’re highly motivated and think of innovative ways to influence change. You are a Smoke Jumper.
“Smoke Jumpers is ahead of the curve as far as industry trends. Blacksmith is preparing us for changes in the industry.”
Hello Smoke Jumpers! Before the event, get familiar with the online platform (Brella).
In this video, I’ll walk you through what each menu item is and how you might use it.
During Smoke Jumpers, you’ll be able to:
Once you have the Smoke Jumpers join URL, you’ll login and create your personal profile.
Then, the system will automatically find relevant matches for you based on your selections.
Suggest meetings with your peers. We recommend being proactive and responsive to these networking meetings.
At the time of your meeting, simply click on the video icon to start chatting!
Watch this video: How to Network at Smoke Jumpers 2021
Sit in on educational sessions. Chat with your new friends about business opportunities and experiences. Work together.
Meet your peers. Talk with our team. We dedicate lots of time to networking events so that you can engage with other attendees.
Head back to work with confidence to instill change. You’ve mastered new skills — Share your accomplishments!
Whether you attend the conference every year or flip through the magazine for trade and tech insights during lunch – being part of this community means you care about visibility, actions and results.
Every year, hundreds of foodservice and CPG retail professionals come together to share knowledge, best practices and business approaches with one another.
It’s not just a user group. It’s collaboration. It’s best practices. It’s industry trends. It’s Smoke Jumpers.
The multi-day conference is packed with opportunities for you and your team to learn, share and grow.
Throughout the year, we release a print and digital publication chalk full of system use cases, instructive interviews and business-changing strategies.
It’s a business magazine specifically designed with foodservice and CPG retail professionals in mind.
Each issue is packed with opportunities for you and your team to learn, share and grow.
Have a question about trending news?
Want to share a great pricing tip?
Curious how others are using specific functionality?
Join the exclusive LinkedIn group and chat with our team and your peers.
We can’t always hang out in person, but we always have valuable insights to share with you.
So we created the only industry publication focused solely on trade spend and promotional planning best practices and tech insights for CPG professionals.
trade spend professionals in the SJ community
SJ magazines published
magazine subscribers
attendee return rate
