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Smoke Jumpers

The Only Trade Spend Community Composed of CPG Professionals

Discover the best trade investment and sales planning strategies from CPG retail and foodservice experts.

April 13 – 15

Registration is CLOSED.

*For those that have registered, please check your email for the join link.
If you have not received your link, please contact hello@blacksmithapplications.com.

Smoke Jumpers Strategic Trade & Tech Online Conference

April 13 – 15  •  ONLINE ONLY

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Don’t worry – this won’t be another webinar.

  • 3 DAYS
  • 15 PRESENTERS
  • 21 SESSIONS
  • BUILT-IN NETWORKING
  • 1 GOAL = BETTER TRADE & PROMOTION EXECUTION

If you’re in foodservice or CPG: Join us for a fresh perspective on trade spend, revenue growth, analytics and shopper marketing!

Smoke Jumpers Agenda

Based on your feedback, we’ve locked in the most sought-after speakers and presentation topics.

In addition to the live session content, we’ll also have always-on networking, breakout rooms and a Genius Bar to answer system questions in real-time.

All sessions will be recorded and available for you post-event.

Blacksmith Applications

 

Tuesday

April 13

11am ET: Welcome & Annual Updates – Paul Wietecha

Lunch & Learn Recording: DSRs and Rebates – AFDR (FS)

1pm ET: Foundation of Effective Trade – Deloitte (R) / Breakout Room available

2pm ET: Transition to GTM Strategy – Pilgrim’s Pride (FS) / Breakout Room available

2:30pm ET: Identify Shopper-Driven Aisle Arrangements via Virtual Research – Decision Insight (R)

Wednesday

April 14

10:30am ET: TPO Product Roadmap, Terry Ziegler (R)

11:15am ET: Operator Menu Testing, Decision Insight (FS)

12:30pm ET: Post-Event Analysis, Florida’s Natural (R) / Breakout Room available

2:30pm ET: Harmonizing Ecommerce & Store Data for Reporting, TABS Analytics (R)

3:30pm ET: K-12 Support + Strategy, Jade Costello & Dean Rallo (FS) / Breakout Room available

Thursday

April 15

11:15am ET: Select & Implement a TPO Solution, Welch’s (R)

12:00pm ET: Foodservice Purchase Insights, Nikki Sendlak & Matt Wopperer (FS)

1:00pm ET: Impact of Formula Pricing, Meghan Hoover (FS)

1:30pm ET: US Foods Presents PACE, US Foods (FS) / Breakout Room available

2:00pm ET: Automating Billbacks, Brian Maloney (FS + R)

Featured Speakers

Paul Wietecha

Paul Wietecha

Blacksmith Updates + Q&A
Nikki Sendlak

Nikki Sendlak

Operator Purchasing Insights
Bryon Trauscht

Bryon Trauscht

Transition to Go-To-Market Strategy
Justin Balke

Justin Balke

Post-Event Analysis
Jordan Henderson

Jordan Henderson

Menu Optimization using a Virtual Test & Learn Platform
Adam Gray

Adam Gray

Ecommerce & Store Data to Inform Reporting
Alex Sodek

Alex Sodek

Identify Shopper-Driven Aisle Arrangements using Virtual Research
Dave Miesse

Dave Miesse

Association for Foodservice Distributor Representatives
Shelley Fow

Shelley Fow

Post-Event Analysis

What You Can Expect from the Online Event

For those that have registered – we’ll share explainer videos so you’re prepared to efficiently use the online platform before the live event and make the most of your time!

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Content

Tune in to discover industry insights, hear about Blacksmith’s product roadmaps and hear customer stories. We’ll cover a range of foodservice and CPG retail topics from operator menu testing to harmonizing ecommerce and store data for insights.

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Networking

86% of attendees say that networking is still a critical part of conferences. Attendees create a user profile which auto matches you to folks with similar challenges, questions, and interests. You can easily request a 10-minute Zoom-style meeting through the platform.

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Genius Bar

We understand that you may have specific-system questions, so the online Smoke Jumpers platform will include a place for you to connect 1:1 with our team. Easily chat in with different team members for quick, product support.

Brands In The Community

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What Makes Smoke Jumpers Unique?

Put simply, smoke jumpers are highly valuable resources. While quick to attack wildfires, they also build plans and strategies for action.

And that’s where you fit in:
You’ve taken on the mission to jump headfirst into industry challenges and emerge with solutions. You address issues before they get too big to manage. You’re highly motivated and think of innovative ways to influence change. You are a Smoke Jumper.

Jump In

Play Video
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Ahead Of The Curve

“Smoke Jumpers is ahead of the curve as far as industry trends. Blacksmith is preparing us for changes in the industry.”

Matt Stredney
Conagra Brands
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Smoke Jumpers Online Platform Overview

 

Play Video

Hello Smoke Jumpers! Before the event, get familiar with the online platform (Brella).

In this video, I’ll walk you through what each menu item is and how you might use it.

During Smoke Jumpers, you’ll be able to:

  • Schedule meetings with other attendees in-event
  • View the full event schedule
  • Access breakout rooms
  • Download resources
  • Chat with Blacksmith product support

Networking with Smoke Jumpers Attendees

Networking With Kate

Once you have the Smoke Jumpers join URL, you’ll login and create your personal profile.

  • Availability
  • Interests
  • Bio & introduction

Then, the system will automatically find relevant matches for you based on your selections.

Suggest meetings with your peers. We recommend being proactive and responsive to these networking meetings.

At the time of your meeting, simply click on the video icon to start chatting!

Watch this video: How to Network at Smoke Jumpers 2021

The Strategic Trade Spend Conference:
SMOKE JUMPERS

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Problem Solve

Sit in on educational sessions. Chat with your new friends about business opportunities and experiences. Work together.

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Connect

Meet your peers. Talk with our team. We dedicate lots of time to networking events so that you can engage with other attendees.

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Achieve

Head back to work with confidence to instill change. You’ve mastered new skills — Share your accomplishments!

Your Smoke Jumpers Experience

Whether you attend the conference every year or flip through the magazine for trade and tech insights during lunch – being part of this community means you care about visibility, actions and results.

Conference

Every year, hundreds of foodservice and CPG retail professionals come together to share knowledge, best practices and business approaches with one another.

It’s not just a user group. It’s collaboration. It’s best practices. It’s industry trends. It’s Smoke Jumpers.

The multi-day conference is packed with opportunities for you and your team to learn, share and grow.

Reach Out For More Info

Magazine

Throughout the year, we release a print and digital publication chalk full of system use cases, instructive interviews and business-changing strategies.

It’s a business magazine specifically designed with foodservice and CPG retail professionals in mind.

Each issue is packed with opportunities for you and your team to learn, share and grow.

Subscribe For Free

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Members-Only LinkedIn Group:

Have a question about trending news?

Want to share a great pricing tip?

Curious how others are using specific functionality?

Join the exclusive LinkedIn group and chat with our team and your peers.

Join The Group

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The Only Trade And Tech Magazine For CPG Execs:
SMOKE JUMPERS

We can’t always hang out in person, but we always have valuable insights to share with you.

So we created the only industry publication focused solely on trade spend and promotional planning best practices and tech insights for CPG professionals.

Subscribe For Free

Issue Archive

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trade spend professionals in the SJ community

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SJ magazines published

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magazine subscribers

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attendee return rate

Sign Up To Stay In The Know

Get on the Smoke Jumpers mailing list – Be the first to know about events, take surveys, and get alerts when new magazine articles are released!

Join The Community

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Sign up to receive news, resources, and maybe invites to cool shindigs:

One Union Street
Lawrence, MA 01840
(978) 557-7565

Request a Demo

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