Smucker’s Wins Blacksmith Applications Award for Insight Generation

The J.M. Smucker Company is a household name, known for its high-quality brands that include category leaders like Folgers, JIF, Sugar in the Raw, and Sweet ‘N Low.

In 2014, Smucker’s chose Blacksmith Applications as its trade spend application provider, and more recently became the first customer to use TORCH.



At Smoke Jumpers XV, Blacksmith Applications presented Smucker’s with the customer award for adoption of the TORCH analytics platform with special recognition for Smucker’s focus on generating and leveraging trade management insights.

Prior to implementing FORGE with the Blacksmith Applications team, Smucker’s found that their accrual process was inaccurate quarter after quarter due to the poor processing of claims and limited reporting capabilities. The analytics capabilities within FORGE allow for accurate and timely reporting, but Smucker’s recognized that even with the powerful analytics capability, they still had a pain point: a limited set of users spent a lot of time pulling data to support the rest of the organization.

Tom Theis, Senior Manager of Sales Productivity at Smucker’s, and his team piloted TORCH, system functionality that provides user-friendly, visual reporting and analytics dashboards. Theis said, “TORCH provides an efficient and reliable reporting tool to enable all levels of our organization to run adhoc analysis on our business.”

Chris Simmons, of Blacksmith Applications, remarked, “The Trade team at Smucker’s understands that leveraging trade data is critical to improving the business. Their desire to simplify the production and access of trade analysis made them a great launch partner for TORCH.”

Through the collaboration between Smucker’s and Blacksmith Applications, several TORCH dashboards were developed that allow a larger set of users to easily access complex trade spend information.

With FORGE and TORCH, Smucker’s has seen faster response times and has eliminated data accuracy issues. “The improved reporting available through TORCH for trade claims has helped our team reduce our open deduction balance to an all-time low,” notes Theis.

The company is effectively using the technology to drive better business behaviors.

Customer Awards: Insights

To hear more from Tom Theis on the topic of Data Visualization, read his blog post. 

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