Analyzing trade data empowers Smucker’s to deploy its dollars to drive volume and cases.
Smucker’s has cut their open deduction balance in half since switching from its legacy system to Blacksmith TPM. Smucker’s foodservice team uses TPM to process claims, cut checks, close deductions, and analyze insights.
97% of claims process automatically, which is roughly about double what Smucker’s saw in its legacy trade promotion management system.
Smucker’s leverages Blacksmith TPM automation for all program administration – process claims, cut checks, close deductions, book accruals, and review analytics.
Smucker’s is able to right-size their trade spend and easily analyze customer performance. They can deploy trade funds to drive volume and cases.
“We’ve definitely seen a big decrease in our open deductions balance. We’ve actually cut it in half from what it used to be in our prior system.”
General Mills has the flexibility to go after emerging opportunities without overspending.
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