Harmonize your data and automate post-event analysis to build plans that outperform the norm.
Your promotions should be a growth engine for your business. Remove the guesswork from planning by using better baselines and automating PEA.
Your team will dramatically reduce manual work, mistakes and mismanaged data to become more productive and strategic.
“Trade Investment ROI grew more than 16% because we achieved volume objectives and stayed within budgeted spending as a result of implementing Blacksmith TPO.”
Centralize POS consumption, shipment, spending, pricing & other critical data.
Reflect true consumption in the absence of promotions, address anomalies and smooth better than syndicated services.
Evaluate your ROI and competitor actions, supported by harmonized data and remodeled baselines.
Reveal promotional plans that will drive maximum profit and volume with predictive planning capabilities.
Our Essential TPO capabilities give you exactly what you need to start strong on your trade promotion optimization journey:
AI and machine learning functionality take our TPO offering to the next level. The Enterprise tier includes everything in our Essential platform plus these additional services and capabilities:
Trade optimization and trade management go hand in hand. Bundle the best of both worlds to achieve a holistic technology solution.
Optimized plans from TPO flow to execution in TPM. As promotions actualize in TPM, performance is evaluated in TPO.
We’ve once again been recognized as a best-in-class trade promotion software provider for TPO Ergonomics, Post-Event Analytics & Data Management.
Our team was praised for significantly boosting our TPO capabilities by CGT in its Readers’ Choice Survey: Editors’ Picks.
Our TPO has been recognized by Gartner in its Market Guide for Trade Promotion Management and Optimization for the CG Industry.
Knowing historical promotional effectiveness enables CPGs to share fact-based event data with their retail partners, but this can be a heavy lift without the speed and automation of technology solutions.
Your end goal of post-event analysis should be the ability to accurately calculate incremental volume, incremental revenue, incremental profit, and return on investment.
Rich Products was on a mission to be as efficient as possible in their pricing and promotions process. Tamie Griffith talks about their decision-making process and how Blacksmith makes event analysis a breeze.