Skip to Main Content
Blacksmith Applications by TELUS Consumer Goods
  • About Us
  • Blog
  • Login
Blacksmith Applications by TELUS Consumer Goods
  • Solutions
    • Manage Promotions
    • Optimize Promotions
    • Sales Enablement
    • Trade Promotion Services
  • Foodservice
  • Retail
  • Case Studies
  • Resources
    • Resource Library
    • Blog
    • Magazine
  • About Us
  • Blog
  • Login
  • Request a Demo
  • Request a Demo

A Trade Promotion Optimization Solution Built For Everyone

Harmonize your data and automate post-event analysis to build plans that outperform the norm.

TPO Software That Boosts Your Bottom Line

If you’ve tried to achieve more profitable promotional plans but you’ve never had the partnerships or technology you needed to succeed, we see you and we can help.

Play Video

Your promotions should be a growth engine for your business. Remove the guesswork from planning by using better baselines and automating PEA. 

  • Aggregate & Collaborate
  • Analyze & Plan
  • Optimize & Outperform 

Your team will dramatically reduce manual work, mistakes and mismanaged data to become more productive and strategic. 

Request a Demo

Great Companies Use Our TPO Solutions

kelloggs-logo-300x200
purely-elizabeth-300x200
welchs-logo-300x200
logo-land-o-lakes
solaris-paper-logo-300x200
ventura-foods-300x200
laurie-ross_welchs_250x250

Return On Trade Investment Grew More Than 16%

“Trade Investment ROI grew more than 16% because we achieved volume objectives and stayed within budgeted spending as a result of implementing Blacksmith TPO.”

Laurie Ross
Senior Director, Global Sales Planning at Welch's
welchs-logo-300x200

Trade Promotion Optimization Key Features

You should execute promotions that deliver the best result for you and your retail partners.

cloud_160x160

Data Harmonization

Centralize POS consumption, shipment, spending, pricing & other critical data.

linechart_160x160

Baseline Modeling

Reflect true consumption in the absence of promotions, address anomalies and smooth better than syndicated services.

cogs_160x160

Post-Event Analysis

Evaluate your ROI and competitor actions, supported by harmonized data and remodeled baselines.

arrow_160x160

Optimization

Reveal promotional plans that will drive maximum profit and volume with predictive planning capabilities.

Request a Demo

Trade Promotion Optimization Software for CPGs Of All Sizes

Make promotion optimization part of your evergreen trade strategy. Even if you sell a few (amazing) skus you can still maximize your ROI all year long. Win on shelf with software that helps you create the highest performing promotional plan.

Learn more about our retail solutions

flame-icon-160x160

Essential TPO Capabilities

Our Essential TPO capabilities give you exactly what you need to start strong on your trade promotion optimization journey:

  • Standard baselines created from syndicated data, customer & product specific baselines as well as projected and future baselines
  • All post-event analysis capabilities, including external data source integrations, predictive lift coefficients, event-based lift, ROI and margin analysis, retailer ROI and margin analysis, and competitive and consumer event overlay
  • Planning capabilities, including lift coefficient modeling, what-if event scenarios, annual calendars, multiple versions, plan vs. budget evaluations

& more…

Request Pricing

flame-icon-160x160

Enterprise TPO Capabilities

AI and machine learning functionality take our TPO offering to the next level. The Enterprise tier includes everything in our Essential platform plus these additional services and capabilities:

  • Price elasticity on demand (PED) coefficients
  • Spend alerts
  • Constraint-based modeling for the manufacturer and retailer
  • What-if tactic optimization
  • Annual calendar optimization
  • Automated shipment & performance date alignments
  • Data visualization integrations
  • Consulting resources for PEA, planning and data management

& more…

Request Pricing

justin-balke-fl-natural-500x500-bio

“We’re able to compare promotions in seconds versus hours. The math is done for us and at our fingertips.”

Justin Balke
Trade Promotion Manager, Florida's Natural
floridas-natural-logo-300x200
Clouds Blacksmith Applications

Streamline Your Systems With Integrated Trade Promotion Optimization and Management

Trade optimization and trade management go hand in hand. Bundle the best of both worlds to achieve a holistic technology solution.

Optimized plans from TPO flow to execution in TPM. As promotions actualize in TPM, performance is evaluated in TPO.

Retail toolkit for CPGs

Trade promotion optimization is critical to a modern brand management approach. Check out our retail trade toolkit to learn about these six categories that make up a world-class trade ecosystem:

  1. Strategy
  2. Planning
  3. Data and Analytics
  4. Technology
  5. People and Processes
  6. Execution

View Retail Toolkit

Accolades for Blacksmith TPO

poi-logo-300x200

2020 Vendor Panorama

We’ve once again been recognized as a best-in-class trade promotion software provider for TPO Ergonomics, Post-Event Analytics & Data Management.

cgt-logo-300x200

Praise From CGT

Our team was praised for significantly boosting our TPO capabilities by CGT in its Readers’ Choice Survey: Editors’ Picks.

gartner-logo-300x200

Gartner Recognition

Our TPO has been recognized by Gartner in its Market Guide for Trade Promotion Management and Optimization for the CG Industry.

Everything You Need To Know About Post-Event Analysis

It shouldn’t be a monumental task to analyze your event performance. You’ve come to the right place for PEA insights.

supermarket-1229744_1920
Webinar

How to Conduct Effective PEA

Knowing historical promotional effectiveness enables CPGs to share fact-based event data with their retail partners, but this can be a heavy lift without the speed and automation of technology solutions.

 

shutterstock_306872990
Blog

5 Challenges to Post-Event Analysis

Your end goal of post-event analysis should be the ability to accurately calculate incremental volume, incremental revenue, incremental profit, and return on investment.

richs-testimonial-filming-900x500
Customer Video

Rich Products Wins With TPO

Rich Products was on a mission to be as efficient as possible in their pricing and promotions process. Tamie Griffith talks about their decision-making process and how Blacksmith makes event analysis a breeze.

It’s Simple. Spend Smarter With Blacksmith.

There’s a better way to manage and optimize trade promotions. Our trade promotion software is the only solution built with industry expertise and analysis at every step.

See for yourself what Blacksmith TPM and TPO can do for you.

Request a Demo Today

Logo

Sign up to receive news, resources, and maybe invites to cool shindigs:

One Union Street
Lawrence, MA 01840

(888) 915-6357

Request a Demo

  • About
  • Resources
  • Blog
  • News & Events
  • Smoke Jumpers
  • Privacy Policy
  • Manage Promotions
  • Optimize Promotions
  • Sales Enablement
  • TPM Services
  • Foodservice
  • Retail
  • Blacksmith
  • Exceedra
  • Ignition

© 2023 Blacksmith Applications by TELUS Consumer Goods

  • Terms and Conditions
  • Privacy Policy
  • LinkedIn
  • Facebook
  • Twitter

Back to top

×
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.
ACCEPT Read More
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT

Almost there! Complete this form and we’ll redirect you to the product tour right away.


Get exclusive access to our Retail TPM Product Tour.

Almost there! Complete this form and we’ll redirect you to watch the videos right away.


Get exclusive access to our collection of demos videos.

Enter your content here! Almost there! Complete this form and you should have video access in your inbox within 15 minutes.


Get exclusive access to our collection of demos videos.