Harmonize your data and automate post-event analysis to build plans that outperform the norm.
If you’ve tried to achieve more profitable promotional plans but you’ve never had the partnerships or technology you needed to succeed, we see you and we can help.
Your promotions should be a growth engine for your business. Remove the guesswork from planning by using better baselines and automating PEA.
Your team will dramatically reduce manual work, mistakes and mismanaged data to become more productive and strategic.
“Trade Investment ROI grew more than 16% because we achieved volume objectives and stayed within budgeted spending as a result of implementing Blacksmith TPO.”
You should execute promotions that deliver the best result for you and your retail partners.
Centralize POS consumption, shipment, spending, pricing & other critical data.
Reflect true consumption in the absence of promotions, address anomalies and smooth better than syndicated services.
Evaluate your ROI and competitor actions, supported by harmonized data and remodeled baselines.
Reveal promotional plans that will drive maximum profit and volume with predictive planning capabilities.
Make promotion optimization part of your evergreen trade strategy. Even if you sell a few (amazing) skus you can still maximize your ROI all year long. Win on shelf with software that helps you create the highest performing promotional plan.
Our Essential TPO capabilities give you exactly what you need to start strong on your trade promotion optimization journey:
& more…
AI and machine learning functionality take our TPO offering to the next level. The Enterprise tier includes everything in our Essential platform plus these additional services and capabilities:
& more…
“We’re able to compare promotions in seconds versus hours. The math is done for us and at our fingertips.”
Trade optimization and trade management go hand in hand. Bundle the best of both worlds to achieve a holistic technology solution.
Optimized plans from TPO flow to execution in TPM. As promotions actualize in TPM, performance is evaluated in TPO.
We’ve once again been recognized as a best-in-class trade promotion software provider for TPO Ergonomics, Post-Event Analytics & Data Management.
Our team was praised for significantly boosting our TPO capabilities by CGT in its Readers’ Choice Survey: Editors’ Picks.
Our TPO has been recognized by Gartner in its Market Guide for Trade Promotion Management and Optimization for the CG Industry.
It shouldn’t be a monumental task to analyze your event performance. You’ve come to the right place for PEA insights.
Knowing historical promotional effectiveness enables CPGs to share fact-based event data with their retail partners, but this can be a heavy lift without the speed and automation of technology solutions.
Your end goal of post-event analysis should be the ability to accurately calculate incremental volume, incremental revenue, incremental profit, and return on investment.
Rich Products was on a mission to be as efficient as possible in their pricing and promotions process. Tamie Griffith talks about their decision-making process and how Blacksmith makes event analysis a breeze.
