Unilever's Path to Profitable Trade Management

Find out why Adam LeDonne, Managing Director of North America for Unilever Food Solutions,
believes Blacksmith Applications is making a profitable difference for his business.


Position Your Team for Win-Win Negotiations

Profit Standards

“We are creating a standard in which profit matters. Blacksmith allowed us to standardize everything.”

Product Positioning

“Make profitability a sales goal. You can ask for the price your product is worth if you position correctly.”

Data Visibility

“We chose Blacksmith to gain granularity and visibility to local trade deals. It was a big opportunity”

Find out what other customers are saying:

Video Testimonial: Rich Products

Great companies use FORGE. Rich’s has been a customer since 2011; learn what they’ve gained from a foodservice tailored software system.

Video Testimonial: Simplot

Great companies use FORGE. Simplot has been a customer since 2007; see why they love working with a TPM provider who understands foodservice.