Optimize for Profit with TPO
Drivers for Promotional Success
- Bring together POS consumption, shipment and spending data.
- Automate post-event analysis to yield quantifiable ROI.
- Depend on smoothed baselines.
- Build plans with powerful what-if scenarios.
- See roll-ups by customer, category or product.
- Hover over individual events to see predicted performance KPIs in the calendar.
- Use the opportunity finder functionality to identify ideal allocations for incremental funding.
- Never run an unprofitable promotion again.
Promotion Optimization Resources for You:
Historical data provides CPGs with the ability to share fact-based data with their retailer so that the strategy around future promotions is profitable.
To analyze promotions, there must be a way to measure the volume sold in the absence of a promotion. That starting point is your base business.
Preview the Best-in-Class TPO
Automate your data and apply constraint-based modeling for optimized planning (and results).