By optimizing their trade strategy, Ventura was able to reduce spend, grow profit, and experience minimal volume declines.
Ventura Foods loves the visibility that comes with Blacksmith’s TPO solution. TPO software brings all the data together, so that Ventura can spend more time with the customer and drive better relationships.
“Housing the information in one spot allows sales to make better business decisions with their customers in a timelier manner.”
Use your historical data to share facts with your retail partners. Your strategy around future promotions should be profitable.
You should drive growth by measuring the volume sold in absence of a promotion. That starting point is your base business.