Weston Foods Chooses FORGE TPM
Blacksmith Applications welcomes Weston Foods, a subsidiary of publicly-traded Canadian company George Weston Ltd., parent of Loblaw Companies and Shoppers Drug Mart, to our customer family.
Weston Foods will begin using our trade promotion management application, FORGE.
As a leading bakery company in North America, Weston Foods focuses on introducing innovative products in the bakery segment and maintaining a highly effective cost management culture.
Weston’s objective is to offer the best quality to all North Americans.
“We have the esteemed history, the brands and the loyal customers and employees to show for it. Our operations include more than 50 locations across Canada and the U.S., with over 5,000 employees in various manufacturing facilities, distribution centers and corporate environments.” – Weston Foods
It’s time to revisit your approach to TPM. This eBook breaks down the critical steps to being successful in foodservice trade spending.
New to the language of foodservice? Using this trade glossary, you’ll be able to better understand the vocabulary associated with trade deals.