Smoke Jumpers 2021 | Tuesday April 13 @ 2pm ET

Transitioning to Go-To-Market Strategy

Session details:

  • The importance of operator purchasing data and how to access it
  • How Pilgrim’s measures and directs the specific sales teams that influence the various operator segments in each local marketplace
  • How Bryon and his team work with Nikki Sendlak to achieve results

About Bryon:

Bryon leads the trade, pricing and sales operations team at Pilgrim’s within the Foodservice division. Bryon has 10+ years of foodservice experience in CPG, with sales leadership roles at Halo Top Ice Cream (Alt. Channels), Bay Valley Foods (Corporate Accounts) and Topco (Deli).
Bryon’s team is focused on sales enablement, leveraging and refining tools that empower the Pilgrim’s sales team to drive value for their customers.
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