Smoke Jumpers 2021 | Wednesday April 14 @ 2:30pm ET
Harmonizing Ecommerce and Brick-and-Mortar Data to Improve Reporting and Analysis
- Online grocery sales experienced explosive growth, surging more than 40% in 2020 (more than double previous projections)
- Insights from real CPG experiences and the importance of gaining a holistic view of business
- The proven methodology and roadmap to harmonize ecommerce and store data
Adam joined TABS Analytics in 2014 with 8 years of CPG market research experience at The Nielsen Company. During his Nielsen tenure, Adam served 4½ years on the Procter & Gamble account, providing on-site client support and insights to inform business decisions on Pringles, Folgers, Millstone, Cascade, Dawn, Febreze, Mr. Clean, Swiffer, Olay, and CoverGirl. He then worked on-site at Red Bull, managing the operational delivery and supporting the Nielsen client relationship for 3½ years.
Adam has a BS in Business Administration with concentrations in Marketing and Spanish from Saint Louis University and an MBA in International Business from Xavier University. He enjoys living in the Bay Area (California) with his husband and rescue Formosan Mountain Dog. He is an avid runner, learner, and world traveler (in non-pandemic times, at least).