Smoke Jumpers 2021 | Tuesday April 13 @ 2:30pm ET
Identify Shopper-Driven Aisle Arrangements using Virtual Research
- Use of virtual shopping to identify the aisle arrangement that grows sales for the category and improves shoppability
- Verify market structure, consumer decision tree, and segmentation work
- Convince retailers to activate the optimal arrangement in the store
Alex has nearly 20 years of experience solving critical marketing challenges for Fortune 500 companies. His expertise in survey design and execution, particularly in the areas of shopper insights, category management, and consumer product development, is focused on delivering activation at retail. As CRO, Alex leads the development of innovative solutions by uncovering clients’ important marketing challenges, formulating workable research designs, and delivering effective results.
Alex has played a key role in designing our ShopperIQ®, Digital.IQ™, and DiningIQ™ solutions suite.
Alex’s professional background includes running political campaigns, conducting public opinion polls, and managing client accounts for Roper Starch Worldwide. He is a graduate of Texas Christian University.