Smoke Jumpers 2021 | Wednesday April 14 @ 2:30pm ET

Harmonizing Ecommerce and Brick-and-Mortar Data to Improve Reporting and Analysis

Session details:

  • Online grocery sales experienced explosive growth, surging more than 40% in 2020 (more than double previous projections)
  • Insights from real CPG experiences and the importance of gaining a holistic view of business
  • The proven methodology and roadmap to harmonize ecommerce and store data

About Annette:

Annette joined TABS Analytics in 2017 with over 20 years of experience including senior management positions in Category Management, Customer Marketing, Trade Marketing, Shopper Marketing, Product Marketing, Merchandising and Advertising.

Annette attended Ohio University School of Journalism with a focus in Advertising Management and lives with her husband and two rescue dogs in southern California where she enjoys cooking and hiking.


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