Smoke Jumpers 2021 | Tuesday April 13 @ 12:00pm ET

DSR + Rebates Lunch and Learn

Session details:

  • Learn how DSRs start the deals & how rebates, billbacks, deviated pricing gets started
  • Could there be a new, better way to engage DSRs using an online process (vs. the old way)
  • Your customers need a true business partner – the real winners will be the ones that help their customers the most

About Dave:

Dave’s foodservice background has covered every gamut of the industry — the nation’s award-winning top DSR (ID Magazine “Distributor Sales Rep of the Year,” selling over 12 million to street customers) in 1985 – to designing a pioneering nutritional and menu-planning software application used by nursing homes and hospitals, managing food manufacturing sales networks, riding with, educating and training thousands of DSRs, brokers, and manufacturer reps, and owning a barbecue and blues restaurant.
Since 2006, Dave has been helping build the non-profit Association for Foodservice Distributor Representatives (AFDR). AFDR is the voice of DSRs, the foodservice street sales force which now has over 5000 members from over 700 distributors.
Today, Dave helps AFDR’s DSR members and brand partners architect interactive sales systems. Leveraging 25+ years of consulting experience and sales training with many companies, large and small, such as, Sysco, U.S. Foods, Ben E Keith, Martin Bros, General Mills, Campbell’s, Tyson, Sara Lee, KraftHeinz, Dole, ConAgra, and Cooper Farms, as well as, hundreds of foodservice distributors, manufacturers, brokers, national and regional restaurant chains and independent operators.
As the host of the “DSR Live,” an audio podcast for development and training that connects the dots for the Foodservice Industry’s Sales Reps, Dave has been able to reach new and seasoned salespeople with interviews of operators and other sales reps.
You’ll also find Dave working with many end-user operators and chains to help them spec which products to use in their particular operations.

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