Smoke Jumpers 2021 | Wednesday April 14 @ 11:15am
Menu Optimization using a Virtual Test & Learn Platform
Session details:
- Discover how a major restaurant chain incorporated UB (User Behavior) into traditional UX testing to maximize online sales
- Hear fundamental shopper insights discovered in the digital channel
- Learn how manufacturers can create a platform to test sales impact of digital strategies quickly and efficiently before launch
About Jordan:
As Vice President of Client Solutions, Jordan has been with Decision Insight for more than 15 years. In his role at DI, he oversees the entire research process and leads project teams in design, implementation, analysis, and reporting. By working closely with clients to create customized solutions addressing their business issues, he delivers strategic results that lead to successful activation at retail.
Jordan has a BS in marketing from the University of Kansas. He lives in Kansas City with his wife, 7 year old son, and 4 year old boy/girl twins.
