Smoke Jumpers 2021 | Wednesday April 14 @ 12:30pm ET

Optimization: Best Practices in Post-Event Analysis

Session details:

  • The importance of cost effective promotional strategies for you and your retail partners
  • How to conduct a post-event analysis using Blacksmith TPO
  • Evaluate your ROI and competitor actions so that you can understand how your events really performed

About Justin:

Justin joined Florida’s Natural Growers in November of 2020 as the Trade Promotion Manager.  In this role, he was tasked of picking and implementing a trade promotion management and optimization tool.

Prior to Florida’s Natural Growers, Justin was at Flowers Foods for around 3 years. During his time at Flowers Foods. He was part of the implementation team of a very robust trade promotion management software, trained the trade promotion management tool and assisted in future year forecasting.

Justin is a graduate of Florida State University where he majored in Finance. He currently lives in Lakeland, FL with his girlfriend, Emily. When not working, you can find Justin either playing, watching, or talking about sports.


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