Smoke Jumpers 2021 | Wednesday April 14 @ 12:30pm ET

Optimization: Best Practices in Post-Event Analysis

Session details:

  • The importance of cost effective promotional strategies for you and your retail partners
  • How to conduct a post-event analysis using Blacksmith TPO
  • Evaluate your ROI and competitor actions so that you can understand how your events really performed

About Shelley:

Shelley began her career in CPG with McKee Foods in 1992 holding various positions in promotions, pricing, and product management.  In 2012, Shelley made the move to the software side of trade promotion working for various TPM and TPO providers before joining Blacksmith Applications in 2019 as a Systems Engineer and then moving into the role of Director of PreSales.

Shelley has an extensive background in retail trade promotion management and optimization and has her Certification in Pricing from the Professional Pricing Society.  When not working, Shelley enjoys cooking and baking and spending time with her husband and three teenage sons, who are very active in basketball for their local high school.

Shelley currently resides in Ringgold, GA (near Chattanooga, TN).


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