Evolution of the GPO eBook
We've outlined the current state of GPOs, provided definitions and history, and discussion questions for you to think through.
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How to Master Trade Promotion Management
This white paper lays out the top-performing types of promotions, explains how you can measure your own trade performance data, and provides suggestions to help you craft a strategy that secures the highest ROI possible.
Resources
The Tales of the Blacksmith
Maybe we can't spin webs to swing from but we can provide trade spend solutions to protect you from disparate data and manual processes.
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CPG Brand Adaptation Video
Listen to our discussion about CPG brand adaptation as it relates to changing consumer preferences and behaviors during the pandemic.
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Current Events & Baselines
The pandemic has impacted your baseline. We'll show you how to correct data anomalies and improve future sales planning. Watch now.
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Welch’s Record Results with TPO
CPG sees more than a 16% increase in promotional ROI – without sacrificing volume or spending over budget.
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Business Case for Trade Solutions
We have tips to create a solid trade system business case. Identify your trade challenges, value opportunities and ROI expectations.
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Trade Promotion Advancement
33% of trade planning is reactive. Set yourself up for success. Trade promotion is a strategic component of a CPG company's revenue management plan.
Blog (126)
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Trade Promotions Optimization: Back to the Future?
The central conceit of the Back to the Future movie franchise is that what you do in the past, or changing what you do in your past, reshapes your future. But does that hold true for trade promotion optimization? Just
Blog
Making Every Dollar and Minute Count in Trade Promotions
How trade promotion optimization solutions increase ROI and avoid the promotion definition of insanity in an increasingly dollar-conscious environment.
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Minimizing Lost Sales in an Age of Supply Chain Disruptions
Foodservice supply chains are still lumpy nearly three years after the start of the COVID pandemic. In the meantime, digital sales enablement continues its onward march, and can help smooth out some of the bumps.
Blog
Which Half of Promotions Work?
Which half of trade promotions work? What role does data-harmonized post event analysis have in understanding this, and what does that look like?
Blog
Where else should you be selling your product?
Avoiding trade promotion poor performance repetition by moving to forward-looking promotion optimization.
Blog
TPM Table Stakes
Trade spend doesnβt have to be a law of diminishing returns for increasing cost, if promotional performance is tracked consistently.
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Repeating History Effectively: Tracking Trade Spend and Promotional Performance
Trade spend doesnβt have to be a law of diminishing returns for increasing cost, if promotional performance is tracked consistently.
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Price Elasticity in the Age of Inflation
Consumer packaged goods (CPG) companies need to revisit price elasticity amid inflation, supply chain issues, and cost recovery.
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Inflation’s Impact on CPGs
What Youβll Learn: Identify the optimal pricing for your product portfolio Determine how high your price can climb without losing the consumer Leverage the Price Predictor™ methodology to test variations of your portfolio pricing as well as competitive response Webinar
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The Art of Managing Accruals
Key Takeaways from The Art of Managing AccrualsΒ Webinar: Automation provides 8 key benefits to accrual management Entering and adjusting accruals is simple with a TPM system Accrual reporting and analysis enables real time adjustments for accuracy Webinar HostsΒ 🎙️ Meghan Hoover,
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The Truth About Trade Promotion Optimization
The Truth About Trade Promotion Optimization Key Takeaways: Trade promotion optimization software is predictive, and the process is data-driven True post-event analysis compares shipment and spending with syndicated performance data A majority of CPGs are not currently using automation for
