Lines have blurred between beer, wine, spirits, and innovation skus, but the analytics platform from TABS will keep BevAlc companies on top in a complex market.
Historically, it’s difficult for sellers to look across category numbers. The innovation SKUs have really caused volatility in the segment, and you have no opportunities to buy data on this emerging category. UNTIL NOW.
We’ve partnered with Nielsen to help BevAlc brands find insights across categories.
If you need a line of sight to every high-velocity, high-innovation product, then you need the TABS BevAlc Innovation Suite and Category Management tools. These tools help companies keep an eye on that new, fourth category. This on-demand tool is build on best-in-class data from NielsenIQ.
“The power of the TABS Insight platform has been transformative and has allowed us to gain quick access to valuable insights on our brands in the marketplace. We use those insights to help our partners see the value in our brands and the growth opportunity they provide.” –Chief Sales Officers, O’Neill Vintners & Distillers
Together, we will enable CPGs to spend time driving revenue, not dissecting data.
Improve your ROI by integrating performance insights with trade promotion management, trade promotion optimization, and more broadly, revenue management and shopper analytics solutions.
Find out how other CPG manufacturers use TPO data and TPM retail capabilities to solve thorny problems.
“The proposition of one tool with strong TPM & TPO capabilities makes Blacksmith an attractive option.”
“Nielsen showed the baselines higher than what they really were. We needed a way to strip out the noise. Blacksmith TPO does that.”
“We will continue to use [Blacksmith TPO] to further define internal processes and see where we can work collaboratively with our retailers,”
