Expert advice on trade spend topics.

12 Things We Learned from Trade Spend Experts

Trade spend subject matter experts lead discussion groups at Smoke Jumpers XVI, then share their top trade spend best practices and takeaways.

What’s Next for FORGE?

During the 2017 FORGE User Conference, Blacksmith Applications presented four functionality enhancements to FORGE trade promotion software.

State of the Industry: 2017

Paul Wietecha explains his perspective on strategic trends affecting the foodservice industry and CPG manufacturers today. And, trends are moving in a concerning direction.

Under the Surface: How to Find Trade Spend Visibility

Visibility enables you to reduce inefficiencies, mitigate monetary risks and improve performance. Learn what you should evaluate to find strategic insights.

Foodservice 101: Weighing Your Opportunity with C-Stores

Manufacturers can support c-stores approach to foodservice by providing healthy and fresh products. 90% of c-stores have basic foodservice programs.

What Could Your Business Do with $700,000?

We’ve researched customer performance and evaluated data over time. FORGE delivers a compelling ROI, ranging from 7% – 17%.