Expert advice on trade spend topics.
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Unfortunately, there are some nightmarish truths about your trade programs. Double, double toil and trouble; you lose more when dipping doubles.
The rise of store brands has diminished manufacturers’ traditional advertising and pricing power. Private-label dollar share could reach 25.7 percent by 2027.
“Amazon is placing its bet on the future of the food industry,” says Errol Schweizer, a former Whole Foods executive.
Online CPG sales are growing two times as fast as online sales in general. The future of consumer goods is fast-paced and requires an equally fast response.
For the restaurant industry, there’s an opportunity to improve the supply chain. Even a single efficiency has the potential for major impact.
Between 4-10% of food purchased by foodservice operations is thrown out before reaching the plate. Can manufacturers help reduce waste?