Blog

Expert advice on trade spend topics.


Modern Trade Promotion: Thinking Digital

Today’s digital shopper is spending about 25% of their food budget online; this number is anticipated to grow five-fold over the next decade.


Erase Your Intuition, Automate Effective Trade Rates

Erase your intuition and get rid of the ‘back-of-the-envelope’ methods; automate the true effective rate or blended rate for consistency.


Blacksmith Applications Acquires GoSimple

The combined company, which manages more than $4.5 billion in annual promotional spend, will provide solutions that serve small and large CPG companies.


6 Reasons Your Trade Deals aren’t Profitable

59% of trade promotions net loss because brands continue to overlook strategic trends instead of implementing new practices and technologies. Read more.


2017 | Year in Review

2017 can be summed up as our most progressive year yet, with strong year-over-year growth and increased value for our customers.


The 7 Most Popular Blacksmith Blogs | 2017

As the countdown to 2018 begins, we took a look back at what content was most helpful and relevant to you. This blog review features our most-read trade spend posts of 2017.