Expert advice on trade spend topics.
Sort by Category:
Product innovation doesn’t focus on beverages. Selling a unique beverage adds to the meal experience. Learn more about beverage trends here.
There is only a 50/50 chance that any given trade promotion will be successful and Only 21% of CG manufacturers are satisfied with their ability to manage promotions.
Given the complex trade spend process, managing billbacks, deductions and claims is an ongoing challenge for consumer goods manufacturers.
Shippers everywhere are feeling the capacity crunch. Limited capacity is affecting pickup and delivery procedures for food manufacturers and their distributors.
A combined compete/collaborate approach may be in order as Amazon flexes its muscle in the grocery world.
Sara Bowen and Rossann Williams brought the Starbucks Pay Equity story to life. Sara, for me, was the most inspiring speaker of the conference. Her passion is captivating and authentic.