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The central conceit of the Back to the Future movie franchise is that what you do in the past, or changing what you do in your past, reshapes your future. But does that hold true for trade promotion optimization? Just
How trade promotion optimization solutions increase ROI and avoid the promotion definition of insanity in an increasingly dollar-conscious environment.
Foodservice supply chains are still lumpy nearly three years after the start of the COVID pandemic. In the meantime, digital sales enablement continues its onward march, and can help smooth out some of the bumps.
Life may be like a box of chocolates – but if you use a TPM/O solution you know what you’re going to get on Valentine’s Day.
After two years of disruption, what does 2023 have in store for the CPG industry, and what can players do to leverage it? Read our 5 key trends to operationalize.
Which half of trade promotions work? What role does data-harmonized post event analysis have in understanding this, and what does that look like?
Data harmonization enhances the quality and integrity of your business data to create a single source of truth.
How improving the transparency and frequency of accruals and reporting reduces the likelihood of overspend and underspend shocks.
Avoiding trade promotion poor performance repetition by moving to forward-looking promotion optimization.
Avoiding trade promotion poor performance repetition by moving to forward-looking promotion optimization.
Trade spend doesn’t have to be a law of diminishing returns for increasing cost, if promotional performance is tracked consistently.
Trade spend doesn’t have to be a law of diminishing returns for increasing cost, if promotional performance is tracked consistently.
