Expert advice on trade strategies and sales planning
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Amp Up Growth with CPG Data Analytics
CPG data analytics address product, pricing and customer behaviors. Only 9% of businesses have fully implemented an analytics operating model.
Beyond Consumer Insights: TPO Functionality
To limit TPO functionality to only a customer insights department would severely decrease the insights that the application gives others.
Aryzta Chooses Blacksmith Applications TPM to Replace Vistex
ARYZTA tried to work with Vistex to improve its foundation without success.This made it an easy decision to switch to Blacksmith Applications.
Chasing Trade Investment ROI
Getting an accurate trade investment ROI during sales planning has proven problematic for many CPGs.
5 Tips to Establish Profitable Outcomes
We’ve identified 5 tips from successful finance leaders who regularly interact with their sales teams to establish more profitable outcomes.
TPM and TPO Systems Implementation: The Truth
Although integrating new software shouldn’t be taken lightly, TPM and TPO implementation will not engulf your IT resources.
CPG Companies Fishing for Answers in Data Lakes
While data lakes provide access to the vast amount of data a company has, there is significant manual work to fish out any insights.
Lesson Learned: Distributor Data Detail
Trade data visibility can’t be ignored when you consider how it helped this frozen bread manufacturer and pastry importer.
Tyson Foods Awarded for Systems Innovation
Tyson made the upgrade from its legacy trade promotion management tool to FORGE TPM due to inefficiencies and time consuming functionality.
Lactalis American Group Wins Deduction Management Award
During Smoke Jumpers XVIII, Lactalis American Group was awarded for its impressive results using GoSimple TPM, winning the customer award for deduction management.
Build Better Financial Guardrails
Position your organization trade ROI, implement guardrails to protect your investment and align revenue generation objectives.
Sales Planning: 2 Necessary Conversations
Sales planning doesn’t have to be a repeat of last year. Have these data-driven conversations to change your promotional outcomes.
3 Reasons Not to Cut Your Trade Promotion Investment
3 motivators for you to keep investing in trade promotions. To sustain revenue generation there are proven, data-driven options.
Baselines: The Foundation for Analysis and Planning
The elusiveness of accurate baselines has hindered understanding and opportunity. Build baselines that accurately reflect in-store activity.
Trade Spend Blind Spots
Lack of visibility to trade spend analytics leaves CPG companies vulnerable to poor investments and competitive disadvantages