Expert advice on trade strategies and sales planning
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Stop Struggling to Process Against Redi Volume
Find realistic suggestions on how to define and control the financial exposure of your business.
Lactalis American Group Wins Deduction Management Award
During Smoke Jumpers XVIII, Lactalis American Group was awarded for its impressive results using GoSimple TPM, winning the customer award for deduction management.
Build Better Financial Guardrails
Position your organization trade ROI, implement guardrails to protect your investment and align revenue generation objectives.
Lesson Learned: Distributor Data Detail
Trade data visibility can’t be ignored when you consider how it helped this frozen bread manufacturer and pastry importer.
Sales Planning: 2 Necessary Conversations
Sales planning doesn’t have to be a repeat of last year. Have these data-driven conversations to change your promotional outcomes.
3 Reasons Not to Cut Your Trade Promotion Investment
3 motivators for you to keep investing in trade promotions. To sustain revenue generation there are proven, data-driven options.
Prioritize Balance for Accelerated CPG Growth
Move past a mindset of “what are we spending?” to a more strategic mindset of “what is the optimal return?”.
Baselines: The Foundation for Analysis and Planning
The elusiveness of accurate baselines has hindered understanding and opportunity. Build baselines that accurately reflect in-store activity.
Data-Backed Ideas to Achieve TPO
67% of consumer goods companies can’t simulate promotional outcomes, meaning those who can will eliminate inefficiencies and maximize profit.
Trade Spend Blind Spots
Lack of visibility to trade spend analytics leaves CPG companies vulnerable to poor investments and competitive disadvantages
The Top 7 Trade Management Blog Posts | 2018
In a world where more than half of trade deals don’t break even, our goal is to provide insights and expertise on trade promotion management trends.
Expert Insights: Mistakes in Trade Promotion
Trade promotion management is a complicated process. Here’s what some food & beverage industry experts find to be the biggest mistakes manufacturers make.
The Sysco Category Management Conundrum
Sysco isn’t supposed to deduct on category management products, but if you suspect they are, read on to find out what to do about it.
Expert Insights: Disruption Impacts Trade Spend
We asked five industry experts, “What has been the biggest disruption to the food and beverage industry in 2018? Has it/will it impact trade spending now/in the future?”
Local Marketing: Wasteful or Wonderful?
Distributor trade dollars should be used to the manufacturer’s advantage. One concern we hear is, “I suspect my dollars allocated to local marketing are wasteful. Are they?”