Expert advice on trade spend topics.

Q&A: Manage Trade Investments with TPM Application

“Vendors should be helping customers establish solid TPM foundations before launching into TPO territory,” says Paul Wietecha.

Pinnacle Foods Awarded for Adoption of New Capabilities

During the May 2018 Smoke Jumpers sessions, Blacksmith Applications awarded Pinnacle Foods for adoption of new capabilities.

KraftHeinz Wins Blacksmith Applications Award for Evangelism

KraftHeinz is in the beginning stages of implementing FORGE to a business unit that did not have a trade system in the past.

TPO Myth vs. Reality

To be successful in promotional optimization, you need to start with some fundamental pieces.

Top 6 Takeaways: Smoke Jumpers XVII

Smoke Jumpers XVII had a varied agenda — so we’ve compiled the biggest takeaways in industry trends, expectations and challenges.

The Best Defense: Foodservice Innovation

We offer a look at some of the technology that is making foodservice industry leaders more efficient and allowing them to embrace disruptive change.