Evolution of the GPO eBook
We've outlined the current state of GPOs, provided definitions and history, and discussion questions for you to think through.
Resources (14)
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CPG Brand Adaptation Video
Listen to our discussion about CPG brand adaptation as it relates to changing consumer preferences and behaviors during the pandemic.
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Foodservice Trade Glossary
New to the language of foodservice? Using this trade glossary, you'll be able to better understand the vocabulary associated with trade deals.
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Trade Promotion Advancement
33% of trade planning is reactive. Set yourself up for success. Trade promotion is a strategic component of a CPG company's revenue management plan.
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Deduction Management Checklist
Do you feel like your deduction balance is spiraling out of control? This checklist shows you efficient ways to manage your deductions.
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Critical Steps to TPM Success
It's time to revisit your approach to TPM. Follow these 7 steps steps to become successful in foodservice trade spend management.
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Magazine Subscription
Smoke Jumpers magazine is the first publication written by, for, and about CPG trade & tech executives. FREE to subscribe.
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Retail Trade Glossary
Don't let retail trade promotion jargon leave you speechless. Take a look at this 5-page glossary to understand common terms.
Blog (138)
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Blog
The End Cap is Dead: Retail Trade Promotion
How do you reach retail consumers? Multiply your paths to purchase by using technology. Map the buying model by understanding and anticipating consumer behavior at every stage: planning, purchasing, and fulfillment. Run experiments in digital stores – they give you
Blog
Menu Optimization to Maximize Sales
Using virtual research, menu optimization is easy. You can test different scenarios and implement those that maximize sales.
Blog
B2B Buyers in a B2C World: PROS Guest Blog
You and your team are probably spreadsheet ninjas. You've likely used spreadsheets to manage pricing data for years. It has to change. Find out how modern commerce can give you a winning advantage with B2B buyers.
Blog
Trade Spending on Amazon and Other Online Channels
CPGs can’t afford to not sell online if you want to be competitive in today’s marketplace.
Blog
The Real Costs of Operator Deviated Pricing: 1% Plus of Gross Sales
Aside from insuring value for the dollars you are spending, there is an even bigger economic story that supports taking action about operator-deviated pricing; the average manufacturer offers operator discounts on 40% of their overall volume.
Blog
Simplify Commodity Pricing Formulas in TPM
Learn how Blacksmith TPM automatically retrieves daily data feeds and updates commodity price formulas for its customers.
Blog
Rich Products Selects Single Trade Solution
Learn how after competing head-to-head with another end-to-end solution provider, Blacksmith Applications trade solutions won the day.
Blog
17 CPG Podcasts You Should Subscribe To Right Now
A list of my 17 favorite CPG podcasts. A multi-task friendly resource where you can learn industry trends and tips.
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Terms and Conditions
Blacksmith Terms and Conditions Version 10.02.2020 READ THESE TERMS AND CONDITIONS CAREFULLY. Introduction Blacksmith Applications, Inc., and its affiliates (collectively, “Blacksmith”, “we”, “us” and/or “our”), provide world-leading trade promotion management, trade promotion optimization, sales enablement, and other software as
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ONSA Automation
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Insights at the Speed of Thought
What You’ll Learn: How harmonized data delivers a consistent view critical to insightful analysis on things like cannibalization, brand switching, and channel shift How to gain visibility with weekly feature ad sales data to optimize your trade promotion strategy How
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Retail Trade Strategy Blueprint
Moving Beyond the Tactic: A Retail Trade Strategy Blueprint Download the whitepaper PDF At a recent CPG sales training and planning meeting, one message that resonated was “get to yes”. • Get to “yes” with plan approval. • Get
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Webinar: Consumer Responses to Health Trends and the Economic Downturn
What You’ll Learn: The permanence of COVID induced consumer shifts and the accompanying opportunities and threats to a fast-moving consumer goods firms What it takes for your brand to thrive in an environment where the consumers’ sense of reality and
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Webinar: Effective Post-Event Analysis
What You’ll Learn: How to conduct an effective post-event analysis AND apply key learnings The importance of cost effective promotional strategies for you and your retail partners Which factors are responsible for your most lucrative results Did you know that
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Inflation’s Impact on CPGs
What You’ll Learn: Identify the optimal pricing for your product portfolio Determine how high your price can climb without losing the consumer Leverage the Price Predictor™ methodology to test variations of your portfolio pricing as well as competitive response Webinar
