Expert advice on trade spend topics.
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Whose customer is it? Distribution bids have challenged manufacturers and upped the ante on the implications of winning an losing.
Ready to ditch Excel, email chains and long meetings? Advocate for a trade promotion management software and garner support from an executive.
With customer segmentation, a best practice in foodservice, companies drive profitable decision making, build better trade offers, and efficiently prioritize customers. Segmentation helps your organization focus on the right set of customers.
Spending has increased greater than underlying volume trends. The need for more effective control is just as true for corporate earned income as it is for local marketing, national account pricing and other operator discounts.
Our Vice President of Marketing, Jennifer Schiffman, will be attending the Women’s Foodservice Forum Executive Summit in just about a week. She wrote a guest blog about the upcoming event for WFF. Take a look.
Organizations aren’t devoting enough energy to the strategy and positioning for pricing, trade spending and operator allowances. More than ever, a thoughtful funding strategy will provide a significant ROI to your business.