These food and beverage thought leaders will help you stay abreast of new buying trends to trade promotion management advances and everything in between.
Join hundreds of CPG pros who get our trade & tech insights:
Not sure what conferences to attend this year? We've created a list of all of the big food and beverage events in 2019.
CPG data analytics address product, pricing and customer behaviors. Only 9% of businesses have fully implemented an analytics operating model.
Manufacturers that understand the importance of technology, health and sustainability will be ahead of the game.
Move past a mindset of “what are we spending?” to a more strategic mindset of “what is the optimal return?”.
Optimize your promotional plans to drive more sales. The foundation of trade optimization is to improve strategy and results.
We have much to be grateful for but still many resolutions to tackle. Let's relive our top 5 opportunities-answered in 2018.
In a world where more than half of trade deals don't break even, our goal is to provide insights and expertise on trade promotion management trends.
Gen Z is shaking up the food industry. CPG manufacturers that build a relationship with Gen Z will reap benefits as their spending power expands.
Trade promotion management is a complicated process. Here's what some food & beverage industry experts find to be the biggest mistakes manufacturers make.
Sysco isn’t supposed to deduct on category management products, but if you suspect they are, read on to find out what to do about it.
We asked five industry experts, "What has been the biggest disruption to the food and beverage industry in 2018? Has it/will it impact trade spending now/in the future?"
Distributor trade dollars should be used to the manufacturer’s advantage. One concern we hear is, “I suspect my dollars allocated to local marketing are wasteful. Are they?”
