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Expert advice on trade strategies and sales planning

The right data, correcting data sources, and trade spend truths are all standing in your way of completing an effective post-event analysis.

The virus is affecting every industry and every person, and the CPG supply chain and consumer behaviors are no exception. Read more.

CPG businesses continue to see disruption due to COVID-19. The grocery channel is adapting to changes – state to state, market to market.

Foodservice manufacturers and COVID-19 business impacts. This topic doesn’t need much introduction – it’s all around us – changing our habits and decisions.

COVID-19 has totally changed consumer shopping behaviors. Find out what this means for your CPG business.

Could you imagine getting a six-figure payout for reconciling invalid deductions with your retail customer? This dairy manufacturer did.

Let's break down what's happened at Blacksmith Applications and in the world of trade management, promotions, reporting and optimization in 2019.

84% of industry leaders and decision makers think that sales will grow in 2020.

Poor trade spend management has many CPG companies explaining missed objectives instead of sustainable returns.

$55 billion in CPG trade spending will migrate online in coming years since 80% of consumers browse or research grocery products online.

Like many CPGs trying to remain competitive in margin-compressed categories, this customer's goal was to identify a strategy that would improve revenue.

Are you experiencing trade promotion tehnology challenges? The solution is trade promotion execution (TPx).