These food and beverage thought leaders will help you stay abreast of new buying trends to trade promotion management advances and everything in between.
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Consumer packaged goods (CPG) companies need to revisit price elasticity amid inflation, supply chain issues, and cost recovery.
CPG sales plans and results can stand or fall based on the promotional calendar. But how to know what works and to take the pain out of the promotion scenario planning process?
Digital marketing – specifically retail media – promises CPGs a new ability to attribute sales directly to their media investments.
Learn how Blacksmith TPM automatically retrieves daily data feeds and updates commodity price formulas for its customers.
CPGs that want to understand promotional metrics and identify performance trends, need more visibility… they need a TPO solution.
A list of my 17 favorite CPG podcasts. A multi-task friendly resource where you can learn industry trends and tips.
Blacksmith Applications earns best-in-class CPG software distinctions from POI Enterprise Planning Vendor Panorama report.
Food brokers kept their finger on the pulse of industry changes through research, partner connections, and technology.
Post-event analysis helps CPGs answer important questions about promotions, see category trends, and quantify COVID sales.
Using virtual research, menu optimization is easy. You can test different scenarios and implement those that maximize sales.
Data harmonization gives CPGs a true view of business performance. Find insights from ecommerce, brick-and-mortar, and specialty channels data.
Foodservice sales enablement software equips salespeople with the tools they need to work efficiently, maximize business, and drive revenue.
