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Expert advice on trade strategies and sales planning

Sales planning doesn't have to be a repeat of last year. Have these data-driven conversations to change your promotional outcomes.

3 motivators for you to keep investing in trade promotions. To sustain revenue generation there are proven, data-driven options.

The elusiveness of accurate baselines has hindered understanding and opportunity. Build baselines that accurately reflect in-store activity.

Strengthen your trade spend with trade promotion optimization functionality that will smooth your baselines and generate accurate lift coefficients.

Follow these 3 small steps to help you build, maintain and eventually reap the benefits of a revenue growth management approach.

Shifting to an RGM approach is to shift from managing spend to managing revenue. Set a realistic plan and rules for your data.

CPGs can prioritize a comprehensive revenue growth management (RGM) approach to trade investment, pricing, budgeting and funding guidelines.

In response to foodborne illness and consumer concerns, Walmart announced its blockchain technology implementation to ensure food traceability and safety.

CPG manufacturers cannot rely on the same strategies that once allowed them to stay afloat to sustain the revenue growth objectives of their organizations.

Here we are again. A new year. Another exciting announcement. We're offering CPG companies powerhouse technologies to boost revenue and optimize promotions.

Lack of visibility to trade spend analytics leaves CPG companies vulnerable to poor investments and competitive disadvantages

Not sure what conferences to attend this year? We've created a list of all of the big food and beverage events in 2019.