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Expert advice on trade strategies and sales planning

Foodservice manufacturers and COVID-19 business impacts. This topic doesn’t need much introduction – it’s all around us – changing our habits and decisions.

COVID-19 has totally changed consumer shopping behaviors. Find out what this means for your CPG business.

Could you imagine getting a six-figure payout for reconciling invalid deductions with your retail customer? This dairy manufacturer did.

Let's break down what's happened at Blacksmith Applications and in the world of trade management, promotions, reporting and optimization in 2019.

84% of industry leaders and decision makers think that sales will grow in 2020.

Learn how after competing head-to-head with another end-to-end solution provider, Blacksmith Applications trade solutions won the day.

Poor trade spend management has many CPG companies explaining missed objectives instead of sustainable returns.

$55 billion in CPG trade spending will migrate online in coming years since 80% of consumers browse or research grocery products online.

Like many CPGs trying to remain competitive in margin-compressed categories, this customer's goal was to identify a strategy that would improve revenue.

Are you experiencing trade promotion tehnology challenges? The solution is trade promotion execution (TPx).

Since spending accruals are the moderate approach and preferred method, CPG manufacturers using the approach have an accrual accuracy of +/- .1%.

Since 2012, the foodservice team has used FORGE foodservice TPM software to have a regular clear line of sight to all budget dollars.