These food and beverage thought leaders will help you stay abreast of new buying trends to trade promotion management advances and everything in between.
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We asked five industry experts, "What has been the biggest disruption to the food and beverage industry in 2018? Has it/will it impact trade spending now/in the future?"
Distributor trade dollars should be used to the manufacturer’s advantage. One concern we hear is, “I suspect my dollars allocated to local marketing are wasteful. Are they?”
Unfortunately, there are some nightmarish truths about your trade programs. Double, double toil and trouble; you lose more when dipping doubles.
Online CPG sales are growing two times as fast as online sales in general. The future of consumer goods is fast-paced and requires an equally fast response.
These food and beverage thought leaders will help you stay abreast of new buying trends to trade promotion management advances and everything in between.
There is only a 50/50 chance that any given trade promotion will be successful. Only 21% of CG manufacturers are satisfied with their ability to manage promotions.
Many foodservice analytics tools are so complex that even the NSA would be hard-pressed to crack the code. Gain impactful insights with the right platform.
Congratulations to the team at Land O’Lakes! Land O’Lakes’ deduction balance is 20% less than what it had been historically, a really impressive result.
Koch Foods really took the time to learn what approach would produce the best payout. They’re using TPM to maximize their efforts.
How do you reach retail consumers? Multiply your paths to purchase by using technology. Map the buying model by understanding and anticipating consumer behavior at every stage: planning, purchasing, and fulfillment. Run experiments in digital stores – they give you
To be successful in a pull-strategy and operator collaboration, manufacturers can't only rely on the premium its brands command, they must gain more understanding of the industry – from kitchen prepping and operations to menu trends and overall needs.
"Vendors should be helping customers establish solid TPM foundations before launching into TPO territory," says Paul Wietecha.
