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We asked two CPG experts to explain their oganization's journey to TPx success. See what leaders from InnovAsian and Kelloggs think.
Land O'Lakes implemented Blacksmith TPO solution which streamlined its business processes and analytical work to help it gain control of the trade investment.
Retailer collaboration driven by predictive analytics is helping manufacturers and their partners drive better results.
Shifting to an RGM approach is to shift from managing spend to managing revenue. Set a realistic plan and rules for your data.
Move past a mindset of “what are we spending?” to a more strategic mindset of “what is the optimal return?”.
Optimize your promotional plans to drive more sales. The foundation of trade optimization is to improve strategy and results.
There is only a 50/50 chance that any given trade promotion will be successful. Only 21% of CG manufacturers are satisfied with their ability to manage promotions.
Trade promotion optimization delivers values to CPG companies. Learn how to overcome challenges for better promotional events.
To eliminate risk, prioritize your trade spend data, define common objectives, and focus on the future.
