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Retailers are offering more in-store data to consumer goods manufacturers. It's time for CPGs to take their data and analyze it.
Butterball was ready for an integrated trade promotion management process that included planning and P&L management.
Tyson upgraded from its legacy trade promotion management tool to Blacksmith TPM due to inefficiencies and time consuming functionality.
Blacksmith's foodservice TPM "isn’t just a systematic tool, it’s a partnership," explains Lantmännen Unibake's Commercial Controller.
We asked two CPG experts to explain their oganization's journey to TPx success. See what leaders from InnovAsian and Kelloggs think.
Land O'Lakes implemented Blacksmith TPO solution which streamlined its business processes and analytical work to help it gain control of the trade investment.
The cost of the status quo places CPG companies in a position that jeopardizes growth and competitive advantage.
Retailer collaboration driven by predictive analytics is helping manufacturers and their partners drive better results.
During Smoke Jumpers XVIII, Lactalis American Group was awarded for its impressive results using Blacksmith TPM, winning the customer award for deduction management.
There are burning issues surrounding us, and together, we can blaze new trails, acting together as the initial attack to industry changes and trends.
Small changes in retail trade promotion planning deliver big returns. TPO applications push performance improvements north of 21x ROI.
Position your organization trade ROI, implement guardrails to protect your investment and align revenue generation objectives.