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Online CPG sales are growing two times as fast as online sales in general. The future of consumer goods is fast-paced and requires an equally fast response.
Product innovation doesn't focus on beverages. Selling a unique beverage adds to the meal experience. Learn more about beverage trends here.
How do you reach retail consumers? Multiply your paths to purchase by using technology. Map the buying model by understanding and anticipating consumer behavior at every stage: planning, purchasing, and fulfillment. Run experiments in digital stores – they give you
Food is a big part of consumer spending; Americans spend $627 billion on groceries. Will shoppers start favoring online stores?
Leveraging a TPO tool enables you to create promotional plans that optimize spend and fuel your volume, revenue and profit goals.
The rise of store brands has diminished manufacturers’ traditional advertising and pricing power. Private-label dollar share could reach 25.7 percent by 2027.
