These food and beverage thought leaders will help you stay abreast of new buying trends to trade promotion management advances and everything in between.
Join hundreds of CPG pros who get our trade & tech insights:
Trade promotion optimization delivers values to CPG companies. Learn how to overcome challenges for better promotional events.
Smoke Jumpers XVII had a varied agenda — so we've compiled the biggest takeaways in industry trends, expectations and challenges.
For food manufacturers, using a broker's experience helps market your products and gets your products on shelves at minimum cost.
Food is a big part of consumer spending; Americans spend $627 billion on groceries. Will shoppers start favoring online stores?
Leveraging a TPO tool enables you to create promotional plans that optimize spend and fuel your volume, revenue and profit goals.
Blacksmith Applications provided personalized explanations to help the broker lower the outstanding pending claims and pending dollar amount.
Foodservice manufacturers need to be on top of their contracted business and trade spend process.
The inability to differentiate between profitable and fruitless promotions is costly. Improve your TPM framework and boost your bottom line.
According to a survey, 63% of CPGs targeting cost reductions plan to address commercial spend. 22% of CPGs have turned to zero-based budgeting.
Erase your intuition and get rid of the ‘back-of-the-envelope’ methods; automate the true effective rate or blended rate for consistency.
59% of trade promotions net loss because brands continue to overlook strategic trends instead of implementing new practices and technologies. Read more.
The rise of store brands has diminished manufacturers’ traditional advertising and pricing power. Private-label dollar share could reach 25.7 percent by 2027.
