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Tyson upgraded from its legacy trade promotion management tool to Blacksmith TPM due to inefficiencies and time consuming functionality.
We asked two CPG experts to explain their oganization's journey to TPx success. See what leaders from InnovAsian and Kelloggs think.
During Smoke Jumpers XVIII, Lactalis American Group was awarded for its impressive results using Blacksmith TPM, winning the customer award for deduction management.
Position your organization trade ROI, implement guardrails to protect your investment and align revenue generation objectives.
Sales planning doesn't have to be a repeat of last year. Have these data-driven conversations to change your promotional outcomes.
3 motivators for you to keep investing in trade promotions. To sustain revenue generation there are proven, data-driven options.
The elusiveness of accurate baselines has hindered understanding and opportunity. Build baselines that accurately reflect in-store activity.
Lack of visibility to trade spend analytics leaves CPG companies vulnerable to poor investments and competitive disadvantages
CPG data analytics address product, pricing and customer behaviors. Only 9% of businesses have fully implemented an analytics operating model.
In a world where more than half of trade deals don't break even, our goal is to provide insights and expertise on trade promotion management trends.
Trade promotion management is a complicated process. Here's what some food & beverage industry experts find to be the biggest mistakes manufacturers make.
Sysco isn’t supposed to deduct on category management products, but if you suspect they are, read on to find out what to do about it.
